Spark Ads combine real creator videos with TikTok advertising power. Your brand gets authentic engagement because these ads show the actual creator's username and keep all the organic likes and comments intact.
Here's the thing though. You can't just grab any creator's video and turn it into a paid ad without permission. That's where Spark Ads authorization codes come in.
These unique codes let creators control exactly who uses their content and for how long. Getting an authorization code for Spark Ads takes just a few simple steps.
We'll walk you through the entire process for both creators and advertisers.
What Are Spark Ads and Why Authorization Codes Matter
Spark Ads combine the power of organic creator content with paid TikTok advertising reach. When you run Spark Ads, your advertisement displays the original creator's username and keeps all organic elements like likes, comments, and shares intact.
To use someone else's video as a Spark Ad, that creator must give you permission via an authorization code for Spark Ads. Think of it as getting approval to promote their content. Without this code, you cannot legally run their video as a paid advertisement on TikTok.
These Ads codes are unique, time-limited tokens that creators generate and share with advertisers. They work for various durations, from 7 days up to a full year depending on the creator's preference.
Prerequisites Before Getting Authorization Codes
Before asking creators for Spark Ads codes, make sure you have the basics covered. You'll need a TikTok Ads Manager account with active payment methods added. Creators need to have Ad authorization enabled in their TikTok settings before they can generate codes.
| Role | Requirements | What's Needed |
|---|---|---|
| Creator | TikTok account with 10K followers | Ad authorization enabled, specific video selected |
| Advertiser | TikTok Ads Manager account | Active payment method, Creative Library access |
| Both | Understanding of ad terms | Agreement with advertising content policies |
To enable this as a creator, go to Settings, then Creator Settings, then Ad Settings and toggle it on. Without this enabled, the option to generate authorization codes simply won't appear. Both the creator and advertiser sides need to be properly set up for the handoff to work smoothly.
Step 1: Creator Selects Video and Enables Ad Settings
For creators, the first move is selecting which video you want to let brands promote. Open your TikTok app and find the video in your profile.
Tap the three dots at the bottom right corner. From the menu that drops down, scroll and find Ad Settings.
Inside Ad Settings, you'll see options related to content disclosure and advertisements. Toggle on Ad Authorization.
Once you agree to the advertising content terms of service, you've cleared the first hurdle toward generating your authorization code.
Step 2: Generate the Spark Ads Authorization Code
After enabling Ad Authorization for your chosen video, tap Generate Code. TikTok creates a unique, alphanumeric Spark Ads code that looks something like this format:
#s63DdePaj9HjSv2BPcSrDfTxU2X506b2oiwchQ9PIspTLgroZKtjN7PPiFnF+qA=Generating your code takes just a moment. Once created, you'll see it displayed on your screen. This is the golden ticket that lets advertisers use your content.
Step 3: Select Authorization Duration and Copy Code
Here's where creators control how long advertisers can use their content. When generating an authorization code, TikTok offers four time options:
Pick the duration that suits your deal with the brand. Many creators choose 30 days as a balanced middle ground. After selecting your preferred window, tap Authorize to confirm. Your code is now locked to that timeframe.
Next, tap Manage next to the Video Code line, then Copy Code. This puts your Spark Ads authorization code into your clipboard ready to share.
Send it securely to your brand partner via email, DM, or your established communication channel. They'll use this code to find and authorize your video in their ads manager.
Step 4: Advertisers Access TikTok Ads Manager Creative Library
For advertisers, grab your Spark Ads authorization code from the creator. Now head to TikTok Ads Manager and log in with your account.
Click on Tools in the left menu, then select Creative Library. This is your hub for managing all ad creative assets, including authorized creator content.
Inside the Creative Library, look for the left-hand menu options. Select Spark Ads Posts. This section specifically handles authorized content and Spark Ads codes.
You're now in the right place to input that creator's code and gain access to their video.
Step 5: Apply for Authorization Using the Code
In Spark Ads Posts, click Apply for Authorization. A pop-up box appears asking for your code. Paste the code you received from the creator into the designated text field.
Make sure you copy and paste it exactly, character for character. Even one typo prevents TikTok from finding the video.
After pasting your code, click Search. TikTok's system scans the code and retrieves the creator's video. Within seconds, the correct video appears on screen showing the original creator's name, thumbnail, and content. Review it to confirm it's the right one before proceeding further.
Step 6: Confirm Video and Start Campaign Setup
Once you confirm the video is correct, click Confirm. The system processes your authorization code and adds the creator's video to your Spark Ads library.
From here, click Create Ad to jump into campaign creation mode. This launches TikTok's full campaign setup screen where you'll name your campaign, set budgets, and target audiences.
During ad setup, you'll reach a section for choosing your ad identity. Make sure to toggle on Use TikTok Account to Deliver Spark Ads.
Then select Post Authorized by Account so TikTok knows you're running this as an authorized creator collaboration. Before launching, review all targeting, budget, and scheduling settings one final time.
Step 7: Submit and Wait for Approval
Hit Publish All when everything looks good. Your Spark Ad campaign enters TikTok's review queue. Most ads get approved within 24 hours, though some take longer depending on volume. You'll get notifications in your ads manager once approval is complete.
During this waiting period, monitor your authorization code validity. Remember that code expires after the duration the creator selected. If your campaign hasn't finished before expiry, the ad stops running and you'll need a fresh code.
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Pro Tips for Getting the Most from Spark Ads Codes
Tip 1: Choose High-Performing Videos
Always select videos with strong engagement metrics as your Spark Ads material. Videos with genuine audience interaction convert better when used in advertising campaigns.
Wrapping Up Your Spark Ads Authorization Journey
Getting authorization codes takes about 5 minutes once you know the flow. Creators benefit from brand partnerships that feel genuine while earning extra reach.
Advertisers get videos that convert 40% better than typical ad creative. The whole process protects everyone by requiring clear permission before content goes live.
Spark Ads continue growing as brands learn that real creator voices resonate with audiences. You can start using these codes today.
Why keep missing out on authentic connections with viewers who actually care about what you're selling?
